Fairlawn Eye Care is an eye care clinic located in midtown Toronto, toting over 30 years of practice as their background. This design was a re-design of their old website, with a desire to focus on a custom design that would stand out from competitors and place emphasis on the key selling points of the business (appointments and contact lens orders).
Fairlawn Eye Care's patients range from infants to the elderly, and thus the website design needed to appeal to a wide range of target audiences. Focusing on easily-accessible information, a sense of community and highlighting CTA's that direct towards Fairlawn's online booking system and contact lens ordering form, the design avoids clutter and presents information in an orderly fashion.
Fairlawn Blue Titles and highlights
Pale Blue Accent panels
Off-White Main panels
Text Grey Text